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Creative Ambition vs Excessive Consumption
Where should marketers, influencers, and writers draw the line?
Dec 2
•
Viktoriia Vasileva
42
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Creative Ambition vs Excessive Consumption
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10
November 2024
How Niches Took Over the Mainstream
Does no one care what a random person in North Dakota thinks anymore?
Nov 24
•
Viktoriia Vasileva
79
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Vik's Busy Corner
How Niches Took Over the Mainstream
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7
Creativity Crisis in the Beauty Aisle
And a couple of artful brands challenging the minimalist plastic tube status quo
Nov 14
•
Viktoriia Vasileva
46
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Creativity Crisis in the Beauty Aisle
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23
The Resurgence of Text Media
Text is having a moment...so why are we hesitant to jump on it?
Nov 1
•
Viktoriia Vasileva
110
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The Resurgence of Text Media
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10
October 2024
I Watched My First Film
Before Paul Schrader said it was good
Oct 21
•
Viktoriia Vasileva
10
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I Watched My First Film
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Visionary Himbos
And other modern thought leadership aesthetics
Oct 8
•
Viktoriia Vasileva
40
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Visionary Himbos
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7
September 2024
Reclaiming the Mood Board
With Maise Lutzhoft and Nicoline Dalgaard of Liniere Lingerie
Sep 28
•
Viktoriia Vasileva
62
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Reclaiming the Mood Board
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6
Playing Dress-up
Is fashion styling the next creative frontier for striking non-fashion visuals?
Sep 19
•
Viktoriia Vasileva
57
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Playing Dress-up
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7
The Stardom Factory
No two stories are the same, unless they came from the same agency
Sep 2
•
Viktoriia Vasileva
32
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The Stardom Factory
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August 2024
It's a Good Time to Be Weird
When everyone else is fighting to stay real, why not lean into letting go?
Aug 17
•
Viktoriia Vasileva
211
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It's a Good Time to Be Weird
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19
Can I See Your Toes?
Toe-forward footwear, the culture of "foot fetish," and the big toe opportunity
Aug 8
•
Viktoriia Vasileva
48
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Can I See Your Toes?
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24
July 2024
Reality Cheques
When you move offline, annoying brand behavior follows
Jul 30
•
Viktoriia Vasileva
89
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Reality Cheques
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19
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