Archive - Vik's Busy Corner

The Ultimate Cultural Artifact

Creation, consumption, and the complex meaning of merch

Jul 18 •

Viktoriia Vasileva

The "It Girl" Economy

Is the business machine behind the internet's coolest girls still on?

Jul 7 •

Viktoriia Vasileva

June 2024

Commerce is a Team Sport

What does it take to make it in modern retail?

Jun 26 •

Viktoriia Vasileva

Consumer nostalgia and legacy brand revivals

Jun 13 •

Viktoriia Vasileva

Ctrl + C, Ctrl + V

Microplagiarism, Charli XCX-ification of pop, and Busy Corner soft launch

Jun 7 •

Viktoriia Vasileva

May 2024

The Coolest Vice

Smoking ambassadors, cigarette nostalgia, and repositioning nicotine as biohacking

May 23 •

Viktoriia Vasileva

The Hornissance

Unpacking the horny culture of the most "sex-negative generation"

May 15 •

Viktoriia Vasileva

The Culture You Keep Mourning Is Very Much Alive

It just lives in parallel with the culture you hate

May 5 •

Viktoriia Vasileva

April 2024

It's two gentlemen in New York - Malin and Goetz

Apr 27 •

Viktoriia Vasileva

Curating Curators

When everyone is a curator, who's worth your attention and time?

Apr 20 •

Viktoriia Vasileva

Trend Cycle Warriors

City uniforms, Peter Do for Helmut Lang, and this stupid red rose top

Apr 14 •

Viktoriia Vasileva

Where Brands Meet Print

In-house magazines, sponsored posts, and brands on Substack

Apr 8 •

Viktoriia Vasileva

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