Vik's Busy Corner

Home
Creative Lab
About
The Stardom Factory
No two stories are the same, unless they came from the same agency
 • 
Viktoriia Vasileva

August 2024

It's a Good Time to Be Weird
When everyone else is fighting to stay real, why not lean into letting go?
 • 
Viktoriia Vasileva
15
Can I See Your Toes?
Toe-forward footwear, the culture of "foot fetish," and the big toe opportunity
 • 
Viktoriia Vasileva
24

July 2024

Reality Cheques
When you move offline, annoying brand behavior follows
 • 
Viktoriia Vasileva
20
The Ultimate Cultural Artifact
Creation, consumption, and the complex meaning of merch
 • 
Viktoriia Vasileva
18
The "It Girl" Economy
Is the business machine behind the internet's coolest girls still on?
 • 
Viktoriia Vasileva
43

June 2024

Commerce is a Team Sport
What does it take to make it in modern retail?
 • 
Viktoriia Vasileva
7
Homecoming
Consumer nostalgia and legacy brand revivals
 • 
Viktoriia Vasileva
9
Ctrl + C, Ctrl + V
Microplagiarism, Charli XCX-ification of pop, and Busy Corner soft launch
 • 
Viktoriia Vasileva
19

May 2024

The Coolest Vice
Smoking ambassadors, cigarette nostalgia, and repositioning nicotine as biohacking
 • 
Viktoriia Vasileva
17
The Hornissance
Unpacking the horny culture of the most "sex-negative generation"
 • 
Viktoriia Vasileva
12
The Culture You Keep Mourning Is Very Much Alive
It just lives in parallel with the culture you hate
 • 
Viktoriia Vasileva
7
© 2024 Viktoriia Vasileva
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture