Wow! I appreciate you putting the effort to do all of this research - love the seeing the data!! IMO the business appeal of the it girl is that they’re not pigeonholed into selling just one thing — literally anything they touch can be commoditized. Obv this rocks for the said it girl ($$$), but also appeals to brands because they’re able…
Wow! I appreciate you putting the effort to do all of this research - love the seeing the data!! IMO the business appeal of the it girl is that they’re not pigeonholed into selling just one thing — literally anything they touch can be commoditized. Obv this rocks for the said it girl ($$$), but also appeals to brands because they’re able to market an aspirational lifestyle/way of being rather than an individual product, which is more persuasive and has greater longevity amongst consumers.
I like how girls like Emma only work with a handful of brands - Lancome, Canon, Levis, Vogue. The brand-person association is so strong. Her LV contract was also great but now fashion wise, it's all over the place. Who knows though - maybe she is shopping around for her next contract!
Wow! I appreciate you putting the effort to do all of this research - love the seeing the data!! IMO the business appeal of the it girl is that they’re not pigeonholed into selling just one thing — literally anything they touch can be commoditized. Obv this rocks for the said it girl ($$$), but also appeals to brands because they’re able to market an aspirational lifestyle/way of being rather than an individual product, which is more persuasive and has greater longevity amongst consumers.
I like how girls like Emma only work with a handful of brands - Lancome, Canon, Levis, Vogue. The brand-person association is so strong. Her LV contract was also great but now fashion wise, it's all over the place. Who knows though - maybe she is shopping around for her next contract!