The LVMH K-pop formula you're describing is basically algorithmic luxury at this point, where brand partnerships are reduced to attention arbitrage rather than actual cultural resonance. What's fascinating is that this celebrity saturation happens precisely when the houses are most vulnerable, using celebrity as a substitute for product innovation or meaningful storytelling. The pendulum swing you're predicting feels inevitable once consumers realize that the same faces showing up at every show, festival, and red carpet make brands indistinguisable from each other. Brands that can tell stories beyond famous faces will own the next cycle, but most are too addicted to the instant reach hit to invest in groundwork.
LV specifically reports such crazy reach numbers after every show but all that reach is mostly people and magazines posting about celebrities in the front row rather than the creative direction for the collection or the clothes!
Thank you for writing about this, as someone who's job it is to observe culture, it's exhausting that so many "culture" conversations happen through "the celebrity lens" ... Let's talk about films, design, events, estate sales and what they say about culture today
Idk if part of the problem is that on the internet, it's lowkey embarrassing to be a nerd about something? And maybe even slightly embarrassing to care deeply about art when there are so much terrible things going on?
The LVMH K-pop formula you're describing is basically algorithmic luxury at this point, where brand partnerships are reduced to attention arbitrage rather than actual cultural resonance. What's fascinating is that this celebrity saturation happens precisely when the houses are most vulnerable, using celebrity as a substitute for product innovation or meaningful storytelling. The pendulum swing you're predicting feels inevitable once consumers realize that the same faces showing up at every show, festival, and red carpet make brands indistinguisable from each other. Brands that can tell stories beyond famous faces will own the next cycle, but most are too addicted to the instant reach hit to invest in groundwork.
LV specifically reports such crazy reach numbers after every show but all that reach is mostly people and magazines posting about celebrities in the front row rather than the creative direction for the collection or the clothes!
Thank you for writing about this, as someone who's job it is to observe culture, it's exhausting that so many "culture" conversations happen through "the celebrity lens" ... Let's talk about films, design, events, estate sales and what they say about culture today
Idk if part of the problem is that on the internet, it's lowkey embarrassing to be a nerd about something? And maybe even slightly embarrassing to care deeply about art when there are so much terrible things going on?