“I fear that by the time AI gets to creative jobs, we will have prematurely killed them.” - lol/ weep
Re: visuals becoming more interesting, I think the rise of the movement director also has something to do with this! Yagamoto is is one to watch https://www.instagram.com/yagamoto/
In terms of world-building and ingenuity, makeup artist Isamaya Ffrench is a great example of this. All of her campaigns for her brand are really high concept and directional, and each is totally different to the last. https://isamaya.co.uk/pages/discover-wild-star-campaign
Re: “Perhaps the road to young people’s wallets lies not through iPhone footage and off-the-cuff concepts but contrast,” I feel like this is really exemplified by Marc Jacobs - who are obviously winning the game rn. If you look at their feed, it’s a mixture of traditionally glossy campaign imagery, juxtaposed with quirky, lo-fi content.
obsessed with movement directors! I feel like Marc's team could give us a little more on the pro glossy end - I want to see more something like that Melissa x Marc Jacobs campaign with Alex Consani in a water tank :)
i loved reading your deep dive! brining brand personality into the editorials seems so obvious yet so many brands (especially not fashion focused) fail to capture it in any interesting way lately.
i’ve never heard about “live the process” and i agree it surprisingly looks so much like rick owens!! i wonder what their editorial mood board looks like.
This was so great! I feel like we are on the same wavelength as I was envisioning a post somewhat similar to this. Thank you for an always inspiring read and exposure to brands I hadn’t yet heard of 😊
Love reading you Vik!! It's funny, I read this piece while I was wearing my ballet strap sweater haha!
as you should!
“I fear that by the time AI gets to creative jobs, we will have prematurely killed them.” - lol/ weep
Re: visuals becoming more interesting, I think the rise of the movement director also has something to do with this! Yagamoto is is one to watch https://www.instagram.com/yagamoto/
In terms of world-building and ingenuity, makeup artist Isamaya Ffrench is a great example of this. All of her campaigns for her brand are really high concept and directional, and each is totally different to the last. https://isamaya.co.uk/pages/discover-wild-star-campaign
Re: “Perhaps the road to young people’s wallets lies not through iPhone footage and off-the-cuff concepts but contrast,” I feel like this is really exemplified by Marc Jacobs - who are obviously winning the game rn. If you look at their feed, it’s a mixture of traditionally glossy campaign imagery, juxtaposed with quirky, lo-fi content.
obsessed with movement directors! I feel like Marc's team could give us a little more on the pro glossy end - I want to see more something like that Melissa x Marc Jacobs campaign with Alex Consani in a water tank :)
i loved reading your deep dive! brining brand personality into the editorials seems so obvious yet so many brands (especially not fashion focused) fail to capture it in any interesting way lately.
i’ve never heard about “live the process” and i agree it surprisingly looks so much like rick owens!! i wonder what their editorial mood board looks like.
p.s. love the collages :)
This was so great! I feel like we are on the same wavelength as I was envisioning a post somewhat similar to this. Thank you for an always inspiring read and exposure to brands I hadn’t yet heard of 😊
🫶🫶🫶