This is so so interesting, and something I think about constantly as an in-house marketer, having worked on the agency side, but also as a creator. Just fascinating to have experienced it from so many sides of the coin.
There's also an interesting reaction to what you're talking about with companies greenwashing/virtue signalling to wash their hands of any responsibility. People are so eager to put blinders on to appease themselves. It's a great conversation to keep being reminded of (for me too! I am no saint!).
Tbh it can be tough to even realize some of these things in the moment bc the corporate machine is so good at brainwashing themselves and others into believing they are doing great things for the world!
Great read and a topic I’ve been ruminating on too 💗 Like imagine if all the amazing brains that currently market things people don’t need instead worked on tackling systemic issues
This is so so interesting, and something I think about constantly as an in-house marketer, having worked on the agency side, but also as a creator. Just fascinating to have experienced it from so many sides of the coin.
There's also an interesting reaction to what you're talking about with companies greenwashing/virtue signalling to wash their hands of any responsibility. People are so eager to put blinders on to appease themselves. It's a great conversation to keep being reminded of (for me too! I am no saint!).
Tbh it can be tough to even realize some of these things in the moment bc the corporate machine is so good at brainwashing themselves and others into believing they are doing great things for the world!
1000%, I have been a cog in that machine!
Great read and a topic I’ve been ruminating on too 💗 Like imagine if all the amazing brains that currently market things people don’t need instead worked on tackling systemic issues
ugh I know!!
Appreciate your honest takes, keep up the good work of looking at things from an important angle.
thank you Agnes, means a lot coming from you!
LOVED chatting with you on this! Could honestly discuss this topic for days, it's such an important one so thank you for prompting the discussion x
I realize now I said “like” one million times on that call, so we might need a rematch in a few month when I get that word out of my system
absolutely excellent and srsly important for marketers/influencers/consumers to think about for sure! loved this