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Nic Marna's avatar

This is so so interesting, and something I think about constantly as an in-house marketer, having worked on the agency side, but also as a creator. Just fascinating to have experienced it from so many sides of the coin.

There's also an interesting reaction to what you're talking about with companies greenwashing/virtue signalling to wash their hands of any responsibility. People are so eager to put blinders on to appease themselves. It's a great conversation to keep being reminded of (for me too! I am no saint!).

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Matilda Lucy's avatar

Great read and a topic I’ve been ruminating on too 💗 Like imagine if all the amazing brains that currently market things people don’t need instead worked on tackling systemic issues

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