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Isabel's avatar

This post is GOLD. I work in brand strategy for a big retailer and “brand” is such an elusive concept to even the most seasoned execs. Definitely see how it can get even blurrier among these influencer/famous people brands built on moodboards and vibes. It works for them .. until it doesn’t and you’re left behind for having no concrete differentiator.

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Viktoriia Vasileva's avatar

"it works until it doesn't" - yuuuuup

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Isabel's avatar

Also you followed me and I’m not afraid to say i’m ✨fangirling✨

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