I’m a millennial and I’m just impressed how Gen Z made comfort cool. I love seeing 20-somethings in their sneakers and giant pants. I was wearing pleather stilettos like a GD fool.
So effing true. I opened the whiny baby link and immediately groaned. Even the algorithmic-fitting but plain boring video of the acrylic nails picking up all the most basic, loud colored brands for the wine night (bad foods for the sake of the bright color theme of the basket?). I completely agree that it makes me think - who are you actually trying to appeal to? Surely Gen Z should be appreciated for putting a little more thought behind their purchasing habits - at least we’re getting there.
You MUST read Filterworld by Kyle Chayka if you haven’t already. Would love to hear your thoughts on it. It relates to a lot of your posts.
Completely aligned! You pretty much summed up the psychology behind my last newsletter of feeling uncomfortable about Poppi’s brand voice — couldn’t agree more.
Also in the same boat re deleting TikTok. I was scared I’d have fomo but I’ve honestly felt amazing being off of there… lol.
Same age and same thoughts thank u for putting this into words!! We’re like older gen z i think like the awkward middle child, the best of both worlds and brands dont understand us yet hahaha
I’m a millennial and I’m just impressed how Gen Z made comfort cool. I love seeing 20-somethings in their sneakers and giant pants. I was wearing pleather stilettos like a GD fool.
So effing true. I opened the whiny baby link and immediately groaned. Even the algorithmic-fitting but plain boring video of the acrylic nails picking up all the most basic, loud colored brands for the wine night (bad foods for the sake of the bright color theme of the basket?). I completely agree that it makes me think - who are you actually trying to appeal to? Surely Gen Z should be appreciated for putting a little more thought behind their purchasing habits - at least we’re getting there.
You MUST read Filterworld by Kyle Chayka if you haven’t already. Would love to hear your thoughts on it. It relates to a lot of your posts.
Completely aligned! You pretty much summed up the psychology behind my last newsletter of feeling uncomfortable about Poppi’s brand voice — couldn’t agree more.
Also in the same boat re deleting TikTok. I was scared I’d have fomo but I’ve honestly felt amazing being off of there… lol.
love this
Same age and same thoughts thank u for putting this into words!! We’re like older gen z i think like the awkward middle child, the best of both worlds and brands dont understand us yet hahaha