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Georgia Graham's avatar

The popularity of of whimsical/ childish trends reminds me of something that Kyle Raymond Fitzpatrick has been writing about recently, which is that due to the traditional markers of adulthood being lost/ inaccessible (eg. low birth rates, difficulty getting on the property ladder, increasing ideological gap between men and women which makes it more unlikely that heterosexual ppl will partner up/ cohabit/ procreate), there's a new generation of people who are stuck in this sort of kidulthood limbo. Maybe this is why we are all turning to Labubus for emotional support? The 'I'm baby'-fication of trends...

The Gucci jelly bags are cute, but exactly like the jelly bags that Dead Hungry did for Bottega Veneta's first zine around 2021 (I don't think DH was behind the Gucci ones as he hasn't posted it on his IG). https://www.instagram.com/p/CNFObsdgxEV/?utm_source=ig_web_copy_link

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Viktoriia Vasileva's avatar

I tried so hard to find who made the jelly bags but sadly couldn't :( the jelly also feeds into the food x fashion trend which I feel like at this point, some people take into a social media content slop place - still works in certain contexts though!

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Georgia Graham's avatar

Yeah that's why I'm skeptical if it's a smoke signal for Demna's new creative direction - I think he'd do something more original. This feels more like cute filler content to keep things ticking over til his new vision makes its debut

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Viktoriia Vasileva's avatar

I think you are right! Although they do stand out from their usual direction

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Marella Ricketts's avatar

"With a heavy heart, I have to say that carrying a Truman Capote Dior tote is a worse offense to the field of literature than Kendall Jenner reading Joan Didion on a luxury vacation." - made my morning! Haha. Enjoyed reading this.

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Viktoriia Vasileva's avatar

haha I'm glad!

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