This was such an interesting read! Also love that you mentioned Gia Kuan because I would consider her as one of the "real girls" that I follow. I definitely find myself more engaged with the women whose main jobs aren't social media based, which I realised whilst reading this.
What a wonderful read 🫶🏻 Authenticity and fun always wins. I think Emily Wood’s videos are not only a combination of both, but really this unapologetic way of saying “makeup is supposed to be fun”. I’ve been using some of her techniques and trying to break the chain that my makeup needs to have a certain standard process to be considered “good”.
i loved this!
what a good read!
thank you!
Lots of good stuff here. Made me think of how we're seeing more innovation from makeup artists (violette fr, isamaya, pat mcgrath).
they stand on business!!
This was such an interesting read! Also love that you mentioned Gia Kuan because I would consider her as one of the "real girls" that I follow. I definitely find myself more engaged with the women whose main jobs aren't social media based, which I realised whilst reading this.
that's probably why she is so successful!
What a wonderful read 🫶🏻 Authenticity and fun always wins. I think Emily Wood’s videos are not only a combination of both, but really this unapologetic way of saying “makeup is supposed to be fun”. I’ve been using some of her techniques and trying to break the chain that my makeup needs to have a certain standard process to be considered “good”.
Beauty companies don't want you know Emily is using a hair gel stick on her eyebrows too!