11 Comments
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Kendall Flavin's avatar

I don't know how to explain how I felt reading this other than it scratched an itch in my brain... This was so thoughtful and so on point. And that brooch at the end will now consume my every waking thought

Viktoriia Vasileva's avatar

thank you so much! <3

Carrie Crecca Maitoza's avatar

Sometimes I feel like we have reached peak ~coolness~ so much so that there is nowhere else to go other than to flip it inside out and make fun of it and everything we do. 🫠

Viktoriia Vasileva's avatar

nooo plenty of cool out there !!

Carrie Crecca Maitoza's avatar

Maybe it’s bc I’m old now which happened extremely fast for anyone who wants to know /be prepared (lol), but a little piece of my heart dies every time I see Nolita dirtbag make fun of something I enjoy. 😭😂🫠

Kristen Vinakmens's avatar

Great piece! Still absorbing all of it. I love the way your mind thinks!

David Azrael's avatar

I think authenticity is also just really hard, especially the bigger brands get. Lots of brands are addicted to doing "authentic" "storytelling" or some such contrived thing that amount to a bunch of mini-docs no one has asked for or wants to see.

Viktoriia Vasileva's avatar

really hard! the more intentional you are about authentic, the weirder the whole output comes off

Anna Pompilio's avatar

Loved reading this, great piece!

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Jan 28, 2025
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